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BookTok: Pros and Cons for Authors

In recent years, BookTok, the book-loving corner of TikTok, has emerged as a game-changer in the publishing world. With its viral potential and passionate community of readers, authors have leveraged the platform to skyrocket book sales, foster reader connections, and create buzz around their work. However, BookTok’s fast-paced, video-driven culture isn’t a perfect fit for […]

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Growing Your Personal Brand as a Writer

Whether you’re a novelist, freelance content creator, journalist, or blogger, a strong personal brand can help you stand out in a crowded market, attract readers, and create lucrative opportunities. Personal branding is about more than just marketing; it’s about authentically showcasing who you are as a writer and what you stand for. Here’s an in-depth […]

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Book marketing consultancy

For a book to truly reach its potential audience and make an impact, authors need to go beyond simply writing a great story; they must strategize how to promote it effectively. This is where a book marketing consultant becomes invaluable. A consultant with expertise in book marketing can guide authors through the complexities of the […]

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“I love writing but hate marketing” – Tips to write more, market less

For many authors, writing is a deeply fulfilling endeavor. Creating worlds, developing characters, and crafting narratives are what authors live for. But marketing? That’s often another story. If you’re an author who dreads the idea of self-promotion, social media campaigns, and reaching out to influencers, you’re not alone. Marketing can feel like an entirely different […]

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